SEO for Plumbers: How to Reach More Leads Online

Plumbers are quickly learning the importance of marketing their business online. They’re redesigning their websites to keep in contact with clients and attract new ones, and some of them are even adopting content marketing strategies to get more shares on social media. However, these creative marketing efforts will go unnoticed if they aren’t optimizing for search engines.

People used to search for plumbers in the Yellow Pages, but now they go online. They usually don’t look beyond the first page of results, so sites that don’t rank high on Google or Bing are ignored. Whether you’re new to the profession or run a longstanding business, SEO for plumbers is essential to finding new clients—and keeping them.

On this page, you’ll get an overview of plumbing hvac seo and why you need it for your plumbing business, as well as a few basic SEO tips to help you get started.

If you’re interested in learning how DIGIMEA can help your plumbing business grow with SEO, contact us at digimea@digimea.com to speak with a strategist about our plumbing SEO services.

What is SEO?

It’s kind of like your online fingerprint it’s specific to you. Although other websites may have domain names like it, SEO stands for search engine optimization.

Put simply, it’s the process of helping your website rank higher in search results on sites like Google, Yahoo! and Bing. When your website ranks higher, you stand a better chance of generating clicks and attracting visitors to your site.

Of course, you ll need to have a quality site in place for this to work. If you don’t, head on over to our page on web design for plumbers.

It takes a lot to boost search engine rankings for plumbing hvac seo…

Some of these methods are relatively simple, such as revising copy or updating the behind the scenes code that powers your website. Other methods take more effort, and you may have to rely on help from web designers and other SEO experts to get them done properly. Your domain name is yours alone, however, to get the rights to your domain name, you must purchase it and register it annually, which factors into your initial and ongoing website costs.

What is SEO for plumbers?
Best seo for plumbers also called plumber SEO (hvac SEO), focuses on optimizing a plumber’s website for search engines and users to increase the site s visibility in search results on Google, Yahoo!, and Bing. Optimizations can include making the site mobile friendly, fast, and useful to potential clients.
SEO for plumbers: Why does it matter?

If you’re a plumber or HVAC professional, SEO marketing might not be high on your list of priorities. Then again, without search engine optimization, almost no one will be able to find your site.

Studies show that the top five search results account for 69.6% of all clicks. If your website achieves this kind of ranking, that means more website traffic, more qualified leads, greater credibility and authority, and, ultimately, more clients for your business.

It s also important to keep in mind that your competitors are likely already investing in local plumbing search engine optimization.

This is what the results for a local seo for plumbers look like

This means that they are already benefiting from the exposure that SEO brings them, and attracting local clients to their business before these consumers ever know you exist. SEO might be your only chance to get in front of clients who turn to the Internet to research plumbers in their area do you want to keep missing out?

Better yet, if your competitors aren not already investing in seo for plumbing companies, this is a fantastic opportunity for you to get in front of them and attract more leads to your business before they get the opportunity. You already know that your company is the best one in the area with a fantastic looking website and great SEO, you can prove it.

4 starter tips for plumber search engine optimization

Any marketing plan requires knowing where to reach your target audience and how to reach them. SEO is no exception. When you address the needs of plumbing clients, you get their attention. This attention raises your rankings, which garners even more attention, and the cycle continues.

Here are some things your plumbing company can do to begin the process of developing a good plumber seo strategy.

1. Add Relevant Keywords

Yes, prospective clients search for plumber seo services, but they also search for specific services, from hvac repiar and drain removal to leak detections.

“Long tail searches, which are made up of several words, have lower search volumes, but the traffic that comes in from these queries is often highly targeted and ready to convert into a real customer.”

For example, rather than focusing on optimizing your website simply for plumber or plumbing services, you might make sure that your website includes keywords like plumbing remodeling in [your city]” or plumbing code violations in [your area], or even gas leak repair in [city], [state]. These are long tail keywords.

Also, when optimizing your website, make sure to include keywords and phrases that describe all the services you provide. For example, don’t just use words like plumber or hvac services in your website’s copy and URLs.

2. Optimize for Local Searches

When it comes to plumbing seo company and hvac, people look for local service providers. You’re missing these prime prospects if your SEO plan doesn’t target specific geographic areas. The easiest way to improve your results is by adding the name of your town and nearby towns to your website copy.

However, don’t forget about other areas of your site—don’t just improve your copywriting. You should also add locations to your page titles and URLs.

Also, ensure you’ve registered your business on Google Maps and local directory sites, which will help improve your visibility in local searches even further.

3. Start Blogging

The ultimate goal of plumber search engine optimization is to attract more clients through increased search engine visibility. That doesn’t mean they have to pay for all of your knowledge and expertise, though. For an experienced plumber, SEO marketing should be as much about building credibility as it is generating revenue. Blogging is one way to do that.

By writing a blog with HVAC tips, you will start to attract interested readers and potential leads. As your traffic grows, your search rankings will also rise, and you will become an authoritative source and first choice for those looking for a plumber in your area.

4. Earn Links

The number and quality of links to your website impact how high your site ranks in search results for keywords and phrases related to your business. This means that if you want to maintain your rankings, you need to earn quality links. You can do this by creating quality content and reaching out to bloggers and industry leaders to ask if they will share your content.

Not only will this boost your rankings in search results, it will also help to position your company as a leader in the plumbing field. When it comes to SEO for plumbers, links are essential. They serve as a thumbs up or endorsement for the content your practice publishes. That’s why search engines like Google use links as one of their biggest ranking factors.

Reach more patients with PLUMBER SEO Services

Now that you understand the importance of SEO for plumbers, you probably have a lot of questions about how to get started. Don’t let all the do’s and don’ts of SEO overwhelm you—email DIGIMEA and let our experts guide you to the top of the search engines!

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